Hey, there 👋🏽

I'm Hamza, the founder of Scale Up NEXT. With 20 years of experience and revenue responsibility for $5M-$500M throughout my career, I've driven strategic growth for startups, scale-ups, public companies, and social enterprises across many industries, including SaaS, Digital Marketplaces, EdTech, HealthTech, Automotive, Travel, Telco, and more. I believe that great products are born from a deep understanding of customers. Driven by this conviction (and fueled by more double-shot Americanos than I care to admit), I help brands better understand their audiences, engage with them, and create lifetime value through innovative marketing strategies.

Toronto is where I call home, but I've had the pleasure of living in France, the Netherlands, Morocco, and the US, which has broadened my perspective and enriched my professional journey. When I'm not perfecting the art of dad jokes with my two little girls, I can be found planning our next big adventure: I'm an avid world traveler, always eager to explore new cultures and ideas.

Brands I've Worked With

Why I Started Scale Up NEXT

At Scale Up NEXT, we live by the mantra: 'Tactics without strategy is the noise before defeat.' After years of watching startups hit the ceiling of hacks-driven growth and struggle with re-thinking their marketing, I realized there had to be a better way. That's when it hit me—what if we could offer strategic marketing services combined with tactical excellence through hands-on coaching, all wrapped up in a flexible, cost-effective package?

Enter our fractional services model. We provide the senior-level expertise that startups need without the full-time cost. We're here to empower growth-stage startups to achieve sustainable growth through expertly crafted marketing strategies. We partner with our clients' marketing teams to optimize tactical delivery, ensuring that strategy and tactics work together like peanut butter and jelly (or avocado and toast, for our millennial clients). Starting Scale Up NEXT was about creating an on-demand partnership model where strategy and tactics complement each other, helping startups scale efficiently and sustainably. Judging by our clients' successes, I'd say we're onto something good!

What Sets Us Apart

Sustainable Growth:

We focus on building robust marketing foundations that support long-term success. Unlike agencies that rely on quick fixes, our strategies are designed to create enduring value. Similarily, our fractional model provides senior-level marketing expertise without the full-time cost, giving you the flexibility needed to scale effectively.

Holistic Customer Success:

We provide comprehensive support from initial consultation through to implementation and beyond, ensuring our clients feel guided and valued at every step. Our dedicated partnership approach ensures that your business thrives and achieves measurable success.

Strategic Partnership:

We go beyond traditional consulting to become a strategic partner in your growth journey. We embed ourselves within your business, working collaboratively with your team to craft tailored strategies that drive impactful results.

Get The Marketing Expertise You Need

We believe great marketing should fuel your growth, not drain your resources. Whether you need strategic guidance or a full-scale growth plan, we've got options that fit your needs and budget. Let's chat about how we can amplify your marketing impact without breaking the bank.

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